A Seemingly perfect family moves Into a suburban neighborhood, But when it comes to the truth as to why they're living there, They Do Exactly come clean With their neighbors.
A seemingly perfect family moves into a neighborhood in the suburbs, but as to the truth of why they live there, they are not very transparent with its neighbors.
Some Families Are too good to be true.
Some families are too good to be true
They're not just living the American dream, they're selling it.
They not only are living the American dream, they are selling
Can you keep up?
Can you keep your level?
A seemingly perfect family moves into a neighborhood in the suburbs, but as to the truth of why they live there, they are not very transparent with its neighbors.
Some Families Are too good to be true.
Some families are too good to be true
They're not just living the American dream, they're selling it.
They not only are living the American dream, they are selling
Can you keep up?
Can you keep your level?
This article contains 'Espoilers'
film The Joneses (Derrick Borte, 2010), tells the story of a family who moves to a new neighborhood. Their sophistication, style and class is immediately struck by its neighbors and each of the members of this family is an example of what constitutes the American dream. However, not everything is as it seems (it is Hollywood, of course) and behind the facade of perfection and happiness lies a marketing organization that engages people to represent different families and sell products through their exposure to social environments. For example, an employee who represents the father (David Duchovny) is an excellent golfer and therefore recommends the use of their clubs and apparel. Who represents the mother (Demi Moore) makes it through the show as an excellent housewife, who is also an example of beauty and poise. The children played by Amber Heard Ben Hollingsworth and immediately become the most popular school and impose fashion trends and also have the latest technological gadgets. The neighbors are in awe (and envy course) and immediately purchase products The Joneses used to pretend to be at the same level they hold. In short, the film is a bittersweet satire of capitalism, the American dream and unscrupulous big companies to attract more consumers. As one of the characters in the film: "if people want you They Want What You Got" (If people want you, want what you have). In the case of this article, will link this aspect of the film with the concept of effect 'Ripple'.
The film's title comes from the phrase "Keeping up with the Joneses' (something like keeping the level with the Joneses) which refers to the comparison with neighbors as an example of social and economic success. Failure to maintain the level with the Joneses is perceived as a demonstration of cultural inferiority or socio-economic status. Regarding the film is clear that The Joneses was taken as a reference for attraction and come to the neighborhood. His style and harmony makes an archetype of what must be an American family. Like any company, a supervisor (in this case supervisor, played by Lauren Hutton), audited the results of their employees, in this case the Joneses, and evaluates sales increase as an indirect result of wanting to imitate and keep up each of the members of this particular family.
effect 'Ripple' refers to three situations :
- The first situation is where an indirect effect expands from the source to reach areas that were not planned initiatives.
film The Joneses (Derrick Borte, 2010), tells the story of a family who moves to a new neighborhood. Their sophistication, style and class is immediately struck by its neighbors and each of the members of this family is an example of what constitutes the American dream. However, not everything is as it seems (it is Hollywood, of course) and behind the facade of perfection and happiness lies a marketing organization that engages people to represent different families and sell products through their exposure to social environments. For example, an employee who represents the father (David Duchovny) is an excellent golfer and therefore recommends the use of their clubs and apparel. Who represents the mother (Demi Moore) makes it through the show as an excellent housewife, who is also an example of beauty and poise. The children played by Amber Heard Ben Hollingsworth and immediately become the most popular school and impose fashion trends and also have the latest technological gadgets. The neighbors are in awe (and envy course) and immediately purchase products The Joneses used to pretend to be at the same level they hold. In short, the film is a bittersweet satire of capitalism, the American dream and unscrupulous big companies to attract more consumers. As one of the characters in the film: "if people want you They Want What You Got" (If people want you, want what you have). In the case of this article, will link this aspect of the film with the concept of effect 'Ripple'.
The film's title comes from the phrase "Keeping up with the Joneses' (something like keeping the level with the Joneses) which refers to the comparison with neighbors as an example of social and economic success. Failure to maintain the level with the Joneses is perceived as a demonstration of cultural inferiority or socio-economic status. Regarding the film is clear that The Joneses was taken as a reference for attraction and come to the neighborhood. His style and harmony makes an archetype of what must be an American family. Like any company, a supervisor (in this case supervisor, played by Lauren Hutton), audited the results of their employees, in this case the Joneses, and evaluates sales increase as an indirect result of wanting to imitate and keep up each of the members of this particular family.
effect 'Ripple' refers to three situations :
- The first situation is where an indirect effect expands from the source to reach areas that were not planned initiatives.
In this case, the film exposes the simple fact of showing certain material goods and services by the Joneses, generates the indirect effect of increasing the consumption of such goods and services, and therefore, sales for companies that offer them. They do not sell products directly to their neighbors, they just wait for the image they project as a harmonious family as an incentive for residents to imitate them and acquire the same products they use.
- The second case refers to a situation where as a wave that spreads through the water surface when an object is thrown into it, the effect of the initial state follows is incremental. In other words generate ever-larger waves.
In the film, the second situation can be interpreted as the incremental effect on the expected consumption by the company that employs the Joneses. If the Joneses are imitated by other families, these in turn are then imitated by generating larger waves of new purchases in a manner similar to waves arise when a foreign element is thrown into the water (see photo). This situation is also similar to what happens when a youtube video becomes viral . The effect of word of mouth, in this case shipping links between acquaintances, a video post for someone else can generate "waves" of information that make the same video seen by millions of people. In these cases, an essential element is that waves tend to disappear over time, so it is necessary to periodically shed new objects into the water, which transferred the case to the fashions and trends, involves introducing new patterns and schemes. In the film, it is clear that the Joneses can not always be the same car or the same clothes, to continue to create waves shopping must periodically change their property.
- In sociology, one can see how social interactions can affect situations not directly related to the initial interaction and can spread and move from community to community to broaden the impact.
Related to the first and second situation, in this case, the effect of "Ripple" shows how the social interactions can have in communities, or people who have no direct relationship with the creative source of the wave. An example of this is economic analysis Ripple Effect . With the recent economic crisis, people spend less money. A family decides to save any costs not traveling on vacation, which means not buying airline tickets or hotel reservations. Airlines and hotels must then cut costs to keep their businesses afloat. These cuts may include dismissal of employees. Terminated employees should in turn reduce spending to adapt to this new situation in hopes of getting a new job. Successively, the effect ripple in the economic context, is generating incremental waves that end up on a widespread impact on the economy. The interesting thing is that people, families and businesses affected have a relationship indirectly to each other, ie, no business or family affects another directly, much less deliberate. It is simply the effect of "Ripple" that is growing as families and companies are reducing their consumption and expenditure respectively.
An element of reflection about the ripple effect for the analysis of social interactions, is one that has to do with the importance of the external object into the water to create waves. It is clear that different sizes and weight of objects thrown into the water, generate different magnitudes on the airwaves. Applied social science, an analysis can be done is the concept of celebrity. It is also clear that is not the same imposing a tendency to generate waves of behavior in a society if this trend is generated by a stranger if driven by a celebrity. In an article Taleja , the author analyzes the impact of celebrities in brand positioning. At first celebrity is defined as those who have some recognition by the public such as actors, athletes, singers and politicians. Taleja concludes by stating that celebrities have a positive impact on brand positioning and provides fourteen criteria when selecting the right celebrity to promote a product. It is necessary to analyze deep to establish that it is no coincidence that companies pay millions to celebrities to publicize their products and withdraw their support for celebrity falls from grace that may affect the image of your company.
As shown by the Joneses, the effect of "Ripple" helps explain the behavior of corporations (in this case their consumption patterns) can be changed by entering the appropriate external element, in this case a model family encouraged to be emulated. The problem, as noted in the film and can be seen in the case of celebrities, is that the waves generated can impair the development of a society and to encourage behavior absurd.
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