How Long Is Opalescence Good For?

The Fun Theory or "how to do things we should and have fun in the process"

recently saw a Youtube video in which it was intended to test a hypothesis. In the underground exit of a European city (honestly do not know which) there are two alternatives: an escalator and a traditional. The video shows that the ostensibly people prefer to use escalators. Not that I have nothing wrong with using them, but if you stick to the advice and medical advice some exercise climbing the stairs we do not do anything wrong. In this regard, conventional steps modified to make them look like a piano in that each step has the sound of a note (including sharps and flats).



The result as seen in the video is that the flow of people using the stairs increases markedly. The hypothesis being tested in this and other videos created at the initiative of Volkswagen, is that you can make a difference for good in the behavior of people, making certain activities are fun or exciting. In another video, a trash can in a park was added a device with a sensor to simulate a very deep well when people littering. The result is that the average weight of trash dumped in one day was 72 kgs., 48 kgs. more than the usual average.



few years ago in the 90's, former Bogota Mayor Antanas Mockus, devised strategies to generate what he called Civic Culture. For example, so that cars will not stop at the traffic lights on pedestrian crossings (known in Colombia as a zebra), used to some pampering so sly and pestle reproached drivers and urged them to respect the crosses. Result: a very good time for drivers stopped their cars without stepping on the zebras. Unfortunately, This behavior is lost and now the crosses are not observed, which leads to think that not enough short-term policy to modify the behavior of individuals but also transforming the institutional policies that include cultural, behavioral and idiosyncrasy .

Although the proposed video can not be regarded as conclusive and can not confirm the hypothesis stated bluntly, do not deny it was fun to watch them and indeed there is an incentive to keep thinking of new ways to modify the behavior of citizens using humor and fun. The company offers a prize of € 2500 to those who can find new ways to change for good behavior of individuals using educational tools like the videos. The link is: http://www.thefuntheory.com.