Racquel Darrian On Dock

A solution in search of a problem

The fundamental characteristic of a modern market price is Not, But
innovation ... .... ... ... The Technological superiority
best technology wins, the second best Loses.
The key feature of the modern market is not price but innovation
... technological superiority ...
the best technology wins, the second lost.

Innovation is as much an attitude of mind as a scientific or
Exercise Practical Innovation is both a mental attitude as a practical or scientific

(Sir Paul Girolami, Chairman, Glaxo)



The technology usually is linked to human intervention to transform their environment and how desirable improvement. This involves the analysis of needs or problems in a company or firm and the search for the best alternative, which may be a product, process or infrastructure. Likewise, innovation is linked with technology as providing new ideas and innovative approaches necessary for technological advancement in the progress of a society.

Normally, when development activities are advanced technology or innovation is common to think of solving a problem or need and how technological advances will solve the problem. However, this process does not always come on with that order and sometimes the first is the "solution" without knowing its implementation immediately.



The classic example is the laser. When it was developed in 1960 was named as a "solution in search of a problem." Wikipedia defines the laser as follows:

A laser (acronym for LASER: Light Amplification by Stimulate Emission of Radiation, light amplification by stimulated emission of radiation) is a device that uses an effect of quantum mechanics, induced or stimulated emission, to generate a coherent beam of a suitable medium and the size, shape and purity control. Honestly, the definition does not say much, but the truth is that applications ranging from medicine (many surgeries) to entertainment (DVD, lights, etc.), passing many manufacturing processes that use this technology. This case dramatically illustrates how sometimes technological developments are held back or are underestimated because they are far ahead of its time or simply there is no one visionary who can find a practical application.

Currently, Microsoft developed a technology called Microsoft Surface computer is defined as a 'multi-touch' that responds to hand gestures and helps people to interact with digital content in a simple and intuitive. Definitely seeing it is best understood by describing and to know exactly who is best visit (http://www.microsoft.com/surface/pages/product/WhatIs.aspx).



The thing about this technology is that costs 10,000 pounds (about 35 million pesos approx.), Which motivates us to think that could have applications or "needs" could cover for someone willing to buy it. For now applications you have are the same computer can provide a normal or an Iphone, so an investment of this magnitude is not fully justified. So if anyone knows of any 'problem' that can be solved with this technology can present it to Microsoft, and who knows, maybe they could partner with Bill Gates and enter through the front door in the computer world.

How Long Is Opalescence Good For?

The Fun Theory or "how to do things we should and have fun in the process"

recently saw a Youtube video in which it was intended to test a hypothesis. In the underground exit of a European city (honestly do not know which) there are two alternatives: an escalator and a traditional. The video shows that the ostensibly people prefer to use escalators. Not that I have nothing wrong with using them, but if you stick to the advice and medical advice some exercise climbing the stairs we do not do anything wrong. In this regard, conventional steps modified to make them look like a piano in that each step has the sound of a note (including sharps and flats).



The result as seen in the video is that the flow of people using the stairs increases markedly. The hypothesis being tested in this and other videos created at the initiative of Volkswagen, is that you can make a difference for good in the behavior of people, making certain activities are fun or exciting. In another video, a trash can in a park was added a device with a sensor to simulate a very deep well when people littering. The result is that the average weight of trash dumped in one day was 72 kgs., 48 kgs. more than the usual average.



few years ago in the 90's, former Bogota Mayor Antanas Mockus, devised strategies to generate what he called Civic Culture. For example, so that cars will not stop at the traffic lights on pedestrian crossings (known in Colombia as a zebra), used to some pampering so sly and pestle reproached drivers and urged them to respect the crosses. Result: a very good time for drivers stopped their cars without stepping on the zebras. Unfortunately, This behavior is lost and now the crosses are not observed, which leads to think that not enough short-term policy to modify the behavior of individuals but also transforming the institutional policies that include cultural, behavioral and idiosyncrasy .

Although the proposed video can not be regarded as conclusive and can not confirm the hypothesis stated bluntly, do not deny it was fun to watch them and indeed there is an incentive to keep thinking of new ways to modify the behavior of citizens using humor and fun. The company offers a prize of € 2500 to those who can find new ways to change for good behavior of individuals using educational tools like the videos. The link is: http://www.thefuntheory.com.